In Digital Marketing, great content is the key as you promote products or services. This content must be read and heard across the digital channels you’re using in your digital marketing strategy. Freelancers and business owners like you should know how to craft content that resonates and attracts your target Buyer Persona.
In this course, we will teach you how content affects perception and influences decisions. Grab this chance to learn the tactics and strategies for creating great content. This course will cover the following important topics:
- The Content Creation Process
- Content Creation Tools
- Creating a Content Plan
- Best Practices in Content Creation
- Blog Post Templates
A shrewd business owner or digital professional like you should know how to fascinate and engage your target customers and clients. Because the wrong content can drive away your prospects or even your regular customers and clients.
ABOUT THE AUTHOR
Bert Padilla is the Founder and Owner of TekWorx.Digital. He is a Professional Freelancer who specializes in Ad Ops for Publishers, and a Full-Stack Digital Marketer. He is also an eCommerce entrepreneur and helps MSMEs and fellow business owners through TekWorx PLUG n SELL and TekWorxPH.com.
He’s a Certified E-Commerce Trainer under Ms. Janette Toral of DigitalFilipino.com. He’s also a Certified Trainer, Training Assessor, and Course Developer for the DigitalJobsPH program of the Department of Information and Communications Technology or DICT. Just recently, Bert is consulted by TESDA as a Technical Expert for the Development of Functional Analysis and Competency Standards on Digital Marketing.
Bert is also the Founder of TekWorx.Training and creator of WPBootcamp.ph.