Branding Development and Client Avatar Creation

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Before the advent of digital, a brand was developed slowly through word of mouth and traditional advertising. Nowadays, with the internet and modern-day technology, branding can fluctuate wildly. You could be famous today, and a disaster tomorrow. This is especially true if you do not have the knowledge to create an identity that resonates with your target audience.

It is important for decisive Freelancers or MSMEs like you to learn how to effectively present yourself, your services, or products as a “brand.” However, branding goes beyond logos, symbols, tagline, bio, gravatar, and other elements. It is about creating a unique identity that leaves a lasting impression on your potential customers or clients.

Branding may work against you if you are not executing even the basic steps to create it. That is exactly why TekWorx.Training‘s, Bert Padilla will teach you the following in this course:

  1. How to “Fascinate” and use Brand Fascination assessment.
  2. Create marketing copies using “your Adjectives” that matter.
  3. Using Brand’s Advantage to create Tagline.
  4. The Marketing Pillars that support every action in business and marketing.
  5. Channels for Digital Branding.

Get this course to learn how to create a purposeful brand that will give you a competitive edge as you do E-Commerce, Freelancing, and Digital Marketing.